Perspectives

“Trademark & IP FAQs: Protecting Your Brand and Ideas Made Simple”

Trademarks are powerful tools for protecting your brand identity, ensuring your hard work and creativity are safeguarded. Whether you’re launching a new product, starting a business, or simply curious about intellectual property, knowing how trademarks work is essential.

If you’ve ever wondered how trademarks can protect your brand, let’s break it down:

When Should Think about Getting a Trademark?

You should consider trademarks early-ideally when choosing a name. Early planning helps protect your brand and reduces the risk of infringing on other’s trademark rights.

How Long Does it Take to get a Trademark?

The trademark registration process isn’t quick and can vary based on USPTO’s workload and application specifics. Currently, it takes approximately 14-15 months from application to registration.

I am Interested in Getting a Trademark, Where do I Start?

A clearance search is essential when registering a trademark. It checks federal and state databases to ensure your trademark is available. Let us handle this crucial step for you.

Do I Have to be Offering the Product/Service Before Applying for the Trademark?

No, you can file on an Intent-To-Use basis to reserve your trademark for up to 6 months, with the option for extensions.

Once my Trademark is Registered, What Does it Protect and for How Long?

A trademark protects the good and services listed in your application. Maintenance filings are required after 5 years and every 10 years to keep it active.